Paytm has announced a strategic partnership with the country’s largest insurance firm – Life Insurance Corporation of India (LIC) to allow users make LIC insurance premium payments seamlessly on the platform in under a minute.

India’s life insurance sector is the biggest in the world in terms of policy count with about 360 million policies. It is expected to increase at a Compound Annual Growth Rate (CAGR) of 12-15 percent over the next five years. The insurance market is also expected to quadruple over the next decade from its current size of US$ 50 billion. Paytm aims to tap into this market with its quick and convenient insurance premium payment service.

Kiran Vasireddy – COO, Paytm said:

Insurance premiums are mostly paid through offline mode in our country. At Paytm, we want our customers to have a seamless payments experience. Our partnership with LIC & other leading insurance providers will introduce millions of users to a simpler and faster method of renewing their insurance policy online using their preferred mode of payment on the Paytm app in the most seamless manner. We will continue to educate customers on the benefits of using online payments, and introduce them to a host of benefits provided by our platform.